The costume vault

Previously in this blog, I talked about how the aesthetics of the Disney Princess Brand have changed through the different iterations of Cinderella (read here ). Since then, Disney hasn't stopped rehashing and remaking its old animated classics. On the contrary, it has doubled down on this business model and its remakes have become more common, more widespread, and more successful. Since the 2015 remake of Cinderella , Disney has remade The Jungle Book (April 2016), Beauty and the Beast (March 2017), Dumbo (March 2019), Aladdin (May 2019), The Lion King (July 2019), Lady and the Tramp (November 2019), Mulan (scheduled for release July 2020) and Cruella (scheduled for release May 2021). Remakes for Snow White and the Seven Dwarfs , Pinocchio , The Little Mermaid , The Hunchback of Notre Dame, and Bambi are in development. Clearly, the live-action remake has become a staple of the brand and it cannot be ignored. Unfortunately. Seeing that this industry trend will not go any...

Every girl, at some point in life, has wanted to be a princess. It has become undeniable that the concept of the "princess" is, for better or worst, inseparable from girlhood. We live in a "princesses" obsessed era, and we have for a long time now. And a lot has been said about it, with loud people yelling over the internet about the positive and negative aspects of it. So it was about time for me to join the yelling contest, I guess. If I'm going to talk about princesses, the logical place to go is to the Global Mogul Conglomerate that has led the trend and, in many ways, defined it: Disney. They have, undeniably, redefined the fairytale and have turned the term "princess" into a best selling Licensed Entertainment Character Merchandise. The thing is, even though princesses have been part of the fairy tale canon for a very long time, they didn't become the central figure until Walt Disney placed them there. In the tales that the G...